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Tropo powers Speak2Leads

Posted on May 21, 2013 by May Yip

Speak2Leads’ (S2L) proposition is simple, respond immediately to a customer lead using voice powered by Tropo, with up to six in total carefully timed call attempts. 78% of all sales go to the first company to return a prospect’s call.

Sammy James the founder and CEO of Speak2Leads explained,

“A Kellogg study on Lead Response Management (LRM) revealed the odds of connecting with a lead increases by 100 times if attempted within 5 minutes versus 30 minutes after the lead is generated. And the odds of converting a lead if called in 5 minutes versus 30 minutes increases by 21 times. Put simply, using Speak2Leads can triple a company’s sales.”

The core of the business is a call, which is sales people talking to leads at the right time for the lead, hence Speak2Leads uses Tropo to connect those sales people to leads as fast as possible, generally in under 30 seconds. This can raise the leads contacted from a typical 40% to over 90%, more leads contacted means more sales, more leads contacted first means more sales, a doubling and in some cases a tripling of sales can be achieved.

When Speak2Leads receives a lead; which can come from many sources, for example the lead fills in a form on the internet with their contact details; S2L’s automated lead response application then calls the appropriate sales person for that customer, the sales person hears an announcement and is prompted to press 2 to speak to the lead. This is all powered by Tropo. Getting the sales person and lead to connect is more complex than this scenario suggests, and the service must be integrated into the business processes of S2L’s customer to make the lead response management measureable. Solving this hard real-world problem is the competitive advantage of the S2L platform. S2L works with the leading CRM’s, email service providers, landing page and marketing automation platforms, such as Salesforce.com, Unbounce, HubSpot, InfusionSoft and MailChimp.

Speak2Leads has been in operation for 7 years, in building the business they have experienced a number of telephony platform providers upon which they’ve run their business.

“We need the very best Telephony network we can buy and Voxeo Labs is in our experience the best network on the market. It’s the lowest Total Cost of Ownership because it’s just got to work, no ifs, ands, or buts.” Sammy explained, “Voice is complex, calls can drop when you consider the computers, switches, wire and fiber-optic cables involved and when they do you need; a partner that knows voice networks inside out and will respond fast and furious to identify the source of the problem and get it fixed. Also we’re adding features every 4 to 6 weeks, hence we need a platform and a partner that can work with us to meet our specific customer needs. Voxeo Labs provides the world class support and advice so we’re the best we can be.”

Sammy has impressive plans for the expansion of Speak2Leads. “International is tough given the mobile call charges, we’re exploring with Voxeo Labs how Phono and other options can help us expand our business faster into international markets. We’re happy to white-label, and looking to expand internationally through partners as well as directly. Voxeo Labs is proving to be an important partner in helping us grow our business.” Sammy’s advice on his experiences in building this business are, “Keep it simple, don’t disrupt the customer’s existing business complement it, zero training required, no IT required, measure, measure and measure. Using Tropo enables us to seamlessly insert our value into what businesses are doing today, with a reliable and highly programmable platform, and unmatched support in the industry.”

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