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Simple Enterprise Integrations with Built.io Flow

Posted on October 15, 2015 by Adam Kalsey

Just four hours after having seen the Tropo API documentation, Built.io had integrated their Flow product with Tropo.

Using Built.io Flow’s simple drag-and-drop tools, developer and non-developers alike can create powerful enterprise workflows that tap into the capabilities provided by services and APIs like Tropo. Create integrations between different services without writing a line of code. For example, when a Wufoo web form is filled out, insert a record into Salesforce, create a Trello task to follow up, and insert an appointment on your Google Calendar to call the new customer. All created by dragging lines between icons. They even offer an enterprise gateway that allows integrations with services behind the firewall.

At the Integrate conference in Santa Clara a couple of weeks ago, the Built.io booth was right across from Tropo’s. We pointed out the benefits to adding real-time communications with Tropo to their workflows. They agreed, and to our surprise, showed up the next morning to show us a workflow that featured Tropo text messages and voice. Tropo was added to the searchable “activity” library  in Flow, allowing users to incorporate Tropo into any workflow by dragging it on the Built.io Flow canvas and connecting it using the visual workflow designer. Workflows can even have complex logic like loops, conditionals, and other control flows.

Built.io Screenshot

We sat down with Nishant Patel, CTO of Built.io to find out how they added Tropo. “Using Topo’s APIs was incredibly straightforward,” he said. “The API itself was very intuitive for our engineers to analyze and the documentation was superb. We had the Tropo team on standby because we wanted to push this live and make it available at our booth while still at the show. In the end, we didn’t need any help at all and it only took about an hour to build this.”

An hour? We’d planned on helping out Built.io build the integration, but Nishant explained that they looked at the API docs and saw how easy Tropo was to use and how useful it would be. “With the addition of Tropo activities to Built.io Flow’s library, our customers can now incorporate sending a text message and making a phone call into any workflow they desire.”

Nishant and his engineers created a Tropo activity in an hour, had it tested an hour after that, and put into production that night. On day two of Integrate, they were featuring the Tropo activity in their demo booth.

Tropo customers often ask us how to more easily build integrations with other applications and services. Whether it’s because their developers are busy, their outsourced engineering staff is too expensive or backed up, or they just want to allow business users to create simple applications without having to rely on their IT staff. Built.io Flow allows business users with limited programing expertise to create complex workflows that mash up dozens of web services.

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